Susan Carter Johns, Komen vice president and chief of staff at Susan G. Komen for the Cure said: ???The Samsung initiative with Susan G. Komen for the Cure is tackling the big issues in breast cancer in Europe and around the world, with meaningful education and support for important breast cancer programmes.
???Almost half a million women and men worldwide will die of breast cancer this year alone, making it vital to continue the important work that Samsung, Komen, governments and non-governmental organisations have begun.???
Samsung??™s Pink Ribbon Pop-Up as an information centre for the public
From the 16th until the 18th October, the Samsung Pink Ribbon Pop-Up garden will be transformed into a shopping haven and breast cancer information centre for everyone to visit.
A specially created Tree Of Life will stand at the entrance to the Samsung Pink Ribbon Pop-Up. Pink paper ribbons with pencils will be made available, inviting visitors to scribble thoughts, ideas and pledges to tie round the blossomed branches. Visitors can also write and share pledges to help raise awareness of breast cancer.
Passers-by will also find a garden with comfortable sofas inviting them to sit, relax and talk with friends, with complimentary loose-leaf Chinese tea and iced pink cupcakes.
Representatives from Breakthrough Breast Cancer will be present throughout the weekend to offer information and advice.
Visitors to the Samsung Pink Ribbon Pop-Up will be able to try out Pink Ribbon products from Samsung, including the Samsung N130 laptop and Samsung Tocco Lite White phone available at selected stores in Westfield London, with ??10 from each mobile or notebook sold going to Breakthrough Breast Cancer.
Samsung??™s support for breast cancer charities began in The Netherlands in 2006. By 2007 another eight participating countries had joined the campaign and in 2008 this number grew to 17 participating countries. Funds were raised through mobile phone sales and through other activities such as collection boxes and sponsorship.
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