"By taking proactive steps to learn about breast health at a younger age through programs like Know Your Girls, women can educate themselves and those they care about," explains Karen White of Susan G. Komen for the Cure. "This campaign is fun, yet ultimately has a serious purpose -- to raise awareness that breast cancer happens to young women, too."
At Facebook/YoplaitPledge, women can share information with their friends, take informational quizzes, and watch a video about other young women making the pledge.
During the past 11 years, Yoplait has donated more than $22 million to the breast cancer cause through programs such as Save Lids to Save Lives. Know Your Girls builds on this commitment and helps to educate young women on how to take an active part in their breast health.
*According to the American Cancer Society, nearly 10,000 young women in the United States will be diagnosed with breast cancer this year.
Source: yoplait