Partnering for a cause  

Meanwhile, Nutribar has also announced its quest to promote good health does not end there. It has partnered with the Canadian Breast Cancer Foundation (CBCF) to support breast cancer research. The CBCF logo will soon appear on a number of Nutribar packages, including the new Women 50+ product. 

In addition to the company's goal of raising $50,000 for breast cancer research through the purchase of specially marked packages of Nutribar, its aim is also to recognize women's concerns about the effects of aging on their bodies. 

"We are very excited about our partnership with the Canadian Breast Cancer Foundation and promoting this cause to the Nutribar consumer who is predominantly female," Embree added. 

"Many Canadian women have been affected personally or know someone who has been touched by this disease. Our goal is to help educate all women on becoming breast aware, and the importance of early detection in helping increase women's chances of survival from breast cancer."   

Source: NUTRIBAR